This morning I gave a talk for the Harvard Business School Association . The topic was, "
Driving Success in a Down Economy - Marketing Strategies for Business Professionals". Over the next several days I will be writing about the tactics I presented. As a lead-in here is the outline of what I discussed (
as I post the articles I will link them back to this outline):
- Don’t Follow The Herd
- Don’t Spend Less, Spend Different
- Start Dating Your Clients All Over Again
- Make Your Brand Look In The Mirror
- Feed Your Clients Sunday Dinner
- Snackification
- Peer Into Your Future
- Feed Your Troops
- Put Relaxation In Your Daily Plan
- Shrink Your Menu and Promote Your Signature Dish
Some of the outline might already appear self-explanatory to you while other parts will have you scratching your head. As a teaser take a look at
this post from 2006 -- it plays a part in the first bullet-point.
It is such a little thing in print--"black tie optional", but for many a huge question to answer. Here is the answer I offer when ...