Photos are a funny thing -- they capture our image in a instant and live forever as a projection of whom we are. And sometimes, a photo is the first time a potential client get a visual impression to match to a name.
So, what do your photos communicate?
Remember, attorneys are the product a client buys. While the brand reputation of a law firm is amazingly important a buyer ultimately makes a choice for the product. Understand there is a difference between the knowledge of an attorney and the personality of an attorney. Knowledge is the commodity -- personality is unique.
Do your photos reflect the unique personalities of individual lawyers?
There are so many great photographers out there that can produce much more than chest-up head shots half turned in front of a mottled blue canvas backdrop! Our lawyers deserve more than a photo one step better than a drivers license capture.
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